If you are a magician then you are familiar with SEO. I of course mean the magic company. Outside of that most performers are clueless about SEO. It stands for Search Engine Optimization. THAT means your website appears higher up on a cursory search engine query. Being on page one is optimal. Showing up in the first slot is gold. Many web people will tell you that SEO is so important that you should spend tons of money to get yourself up the ranks. Let me save you some bucks.
Right now Google is using YouTube videos as top rankings for searches so having a YT video embedded on your front page can help loads to appear up top. Search engines love text. They even love text you can't see. A lot of people think a blog will help them because it has searchable text. While that is mostly true you can also do things like add proper alt attributes to your images. Instead of using an image for cool looking fonts check out Google Fonts. You can embed a zany font for your name or logo that is searchable.
One last bit o' honey is the more people who visit your site the more rank you are... er... the better you rank. So link your website to EVERYTHING. If you are on any forums, magic or not, make sure that website is in your signature. Put it at the bottom of every email you send out. Anywhere you have the option, whore that sucker out!
If you are a generic birthday party magician in your town, then SEO might be more important for you than someone who does something more unique. Just remember, you are not a corporation that is in a constant struggle for product placement. There is no need to blow your bank account on some google rankings.
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